ThruDark Vader Collection

When it comes to technical apparel built for performance and to last, the guys at ThruDark are in a league of their own in our opinion here at The Coolector. A fine example of this is their new Vader Collection of performance apparel that is crafted from high-quality organic cotton and comes equipped with an Embroidered Union Jack Insignia on the upper right arm.

ThruDark has two styles of Vader apparel – the first is monikered “Originals”, which has the ThruDark logo and branding as its principal design aesthetic. The second offering is “NQG” or “No Quarter Given”, which is a knowing nod to the brand’s military heritage and this design is adorned with a skull and crossbones, with the ThruDark logo prominently included.

A campaign that ThruDark ran for their awesome-looking Vader range was called “Show Your Colours”. As you’re likely aware, they don’t do bright colours or intricate designs, ThruDark keeps it stealthy and understated. The focus on this was on their gear being a way for people to align with their admirable brand values (Honesty, Integrity, Loyalty) not necessarily wearing it because it’s fashion statement and, as they always say, if they wanted to be a fashion brand they wouldn’t make their branding so subtle.

To those who once set sail on the high seas in search of fame and fortune, to “show your colours” was a way of determining friend from foe. From the black flag to the infamous “Jolly Roger”, colours have adorned the masts of seafaring warriors for centuries.

At ThruDark, their subtlety is our strength. With their muted colour schemes often identifying their garments before you catch sight of their insignia. Whether you’re an Obsidian Black, Khaki, Charcoal Grey or Optic White – show your colours and let those who know, know. Let a glimpse of the insignia or a grin from the Jolly Roger distinguish friend from foe with the new Vader Collection from ThruDark.

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