Hodinkee, the premier platform for watch enthusiasts and horological content, has embarked on a pioneering collaboration with Braun, a modern watchmaking company, to unveil the Braun BN0279 Center Seconds and Braun BN0279 Sub-Seconds Limited Editions exclusively for Hodinkee. Drawing inspiration from Braun’s historic wristwatch designs, this marks the first collaborative venture between Hodinkee and Braun, and notably, only the second instance of Braun incorporating a Swiss-made mechanical movement, specifically the ETA 2892-2 automatic calibre with a 42-hour power reserve, into its watches.
Available in two different versions, both priced at $950, this partnership seeks to merge the defining features of Braun’s AW10 and AW50 models while infusing them with fresh, distinctive touches that align with Braun’s core design philosophy of simplicity and minimalism. The result is a pair of watches that respect Braun’s design legacy, evidenced by the iconic red chevron next to the date window at three o’clock and the yellow seconds hand, a hallmark of Braun’s design since the release of its 1975 alarm clock.
Crafted with a 40mm bead-blasted stainless steel case for a modern look, both editions honour the AW10 and AW50’s design language. The design is pared down to its essence, featuring sleek, lume-filled hands and a white minutes track that frames the dial, ensuring the dial’s aesthetic remains undisturbed. The Braun logo is prominently displayed at twelve o’clock, showcasing its distinctive oversized “A”. Differentiating the two models, one features a black centre seconds hand with a yellow tip, and the other a yellow sub-seconds hand at the 6 o’clock position. Each watch is completed with a smooth black rubber strap for comfortable wear.
Embodying the ethos that true excellence in design means achieving the maximum effect with minimal means, this collaboration is a study in the art of restraint. The Braun BN0279 Center Seconds and Braun BN0279 Sub-Seconds Limited Editions for Hodinkee, each limited to just 100 pieces, are available exclusively through the Hodinkee Shop at $950. These limited-edition timepieces blend Braun’s iconic mid-century modern aesthetic with a modern flair and are powered by a Swiss-made mechanical movement, making them a testament to timeless design and craftsmanship.
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