Coors Banquet x Seager Protect Our Protectors Capsule

Coors Banquet is launching a special limited-edition packaging to honour the brave heroes who protect their communities, giving consumers the opportunity to support local firefighter organisations directly. Alongside this tribute, Coors Banquet has partnered with one of our favourite apparel brands, Seager, to create a unique collection of merchandise inspired by the rugged gear worn by firefighters every day.

A portion of the proceeds from this collection will be donated to various firefighter organisations, offering a tangible way to give back to those who risk their lives to keep us safe. Check out the best bits below:


Seager x Coors Banquet Wildland Overshirt


  • Seager x Coors Banquet trims
  • Heavyweight canvas overshirt
  • Relaxed fit
  • Camp collar
  • Utility chest pocket with velcro flap closure 
  • 100% cotton

Seager x Coors Banquet Brave Snapback


  • Medium profile, medium structure snapback
  • Seager x Coors tag on inside of hat
  • One size fits most
    •  Adjustable snapback closure
  •  100% Cotton

Seager x Coors Banquet Protector Tee


  • Premium tee
  • Left chest and back water-based ink print
  • Printed in California 
  • 100% Cotton 

Seager x Coors Banquet Helo Trucker


  • High profile, medium structure snapback
  • Seager x Coors tag on inside of hat
  • One size fits most
    •  Adjustable snapback closure
  • 100% Cotton Mesh

Seager x Coors Baquet Bison Pants


  • Seager x Coors Banquet trims
  • Heavyweight 100% cotton duck canvas
  • Double layer knee
  • Herringbone pocketing
  • Top entry seam sturdy belt loops
  • Knife clip front pocket entry
  • Rear discreet utility pockets

Seager x Coors Banquet High Sierra Socks


  • Seager x Coors Banquet trims
  • Size L: 9-12
  • Crew height
  • Heavyweight to maintain warmth
  • Polyester and spandex blend helps keep shape 

Seager x Coors Banquet Hotshots Tee


  • Premium tee
  • Left chest and back water-based ink print
  • Printed in California 
  • 100% cotton 

Seager x Coors Banquet Firehouse Snapback


  • High profile, structured snapback
  • Seager x Coors tag on inside of hat
  • One size fits most
    •  Adjustable snapback closure 
  •  60% Cotton, 40% Polyester

Seager x Coors Banquet Bumper Tee


  • Premium tee
  • Left chest and back water-based ink print
  • Printed in California 
  • 100% cotton

Leo Davie
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