We have a deep appreciation for watches that combine rugged practicality with impeccable design, and the Elliot Brown Beachmaster Professional Watch ($809) delivers on both counts. Born from a collaboration with the United Kingdom’s Armed Forces, this purpose-built timepiece was inspired by Royal Marines who needed a reliable way to countdown to an event and then track elapsed time. The Beachmaster is more than just a watch—it’s a versatile tool designed for missions both on land and at sea, with a name that pays homage to the Normandy Landings.
The Beachmaster features a 40mm stainless steel case coated in a dark grey sandblasted PVD finish, giving it a tough yet sophisticated look that means business. With a water resistance of 300m, it is built to withstand the most challenging conditions—whether you’re diving beneath the waves or battling the elements on dry land. The dial itself is divided into two components: an outer sunray-finished hour and minute track, and an internal 24-hour track adorned with an “amphibious assault” wave pattern. This dual-layer design is not only visually striking but also highly functional, allowing users to track multiple time metrics effortlessly.
The standout feature of the Beachmaster is its independently adjustable 24-hour hand, which works in tandem with the internal 24-hour scale and a 120-click rotating inner bezel. The mission timer functionality allows users to track both the lead-up to a designated time (H-Hour) and the hours following, making it an invaluable tool for anyone who needs precise timing on their adventures. The Swiss-made Ronda 515.24H quartz movement ensures accuracy with an impressive battery life of approximately 45 months, and its hacking feature means that setting the watch to the exact second is a breeze.
The Beachmaster comes in two distinct versions: the Blackout and the Ghost. The Blackout, as the name suggests, features an all-black aesthetic with a fully blacked-out case, dial, and hands, perfect for those who want a stealthy, tactical look. The Ghost, on the other hand, has a light stone dial and hands with dark grey lume, giving it a more versatile and understated appearance. Both models are paired with a Tropic-style rubber strap, providing comfort and durability for any mission.
Since its inception in 2013, Elliot Brown has been focused on building watches that are tough, wearable, and fit for any purpose. With collaborations that include the Armed Forces, Mountain Rescue, and Land Rover, their timepieces have found their way onto the wrists of adventurers, military personnel, and first responders across the globe. The Beachmaster is a testament to this ethos—a watch designed not just to survive but to thrive in the harshest environments. Whether you’re planning an amphibious adventure or just want a watch that looks as good as it performs, the Beachmaster is a mission-ready marvel that refuses to be ignored.
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