Fourth is King

As you’re probably well aware, we’re definitely partial to a cool, eye-catching fashion label or two and we’ve got time to squeeze in another before we head into 2014 in the form of the excellent looking Fourth is King brand which herald from Chicago, Illinois and who were founded by a talented fella by the name of James William Byrnes IV.

Boasting a tip top array of menswear including great looking tees, stylish caps and plenty of other offerings to keep any dapper chap happy. Fourth is King is so called due an old school rhyme that goes thusly:

FIRST IS THE WORST

SECOND IS THE BEST

THIRD IS THE ONE WITH THE TREASURE CHEST

FOURTH IS KING

FIFTH IS QUEEN

SIXTH IS THE ONE IN THE WASHING MACHINE

Comfort is of paramount importance for all the fantastic wares emerging from the Fourth is King stable and each t-shirt or cap or what have you is made from the very best fabrics and this is something that is reflected in the comfort of their superb clothing.

A relative newcomer to the fashion scene, Fourth is King isn’t some subsidiary of a faceless clothing brand, it is driven by the creativity of the artistic founder and the help and support of his friends and family and we here at The Coolector are more than happy to lend our support because we’re definite fans of their devilishly stylish range of clothing. Check out why we’re such big fans below:

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Another excellent fashion label from America to add to our ever-growing list of great American brands, Fourth is King have certainly left us mightily impressed with their awesome array of tees, hats and other spiffing accessories and we’ll undoubtedly be keeping an eye out on the new ranges their add to their already smashing collection of menswear.

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