Morgan Super 3 Origins

Morgan has a storied history of blending tradition with innovation, and their latest venture, the Super 3 Origins, is a testament to this enduring ethos. Celebrating the original inspirations behind the rebellious Super 3, Morgan has unveiled a limited-edition series known as Super 3 Origins. This collection, launched today, features nine unique specifications, each limited to just nine examples, capturing the essence of various inspirational themes that influenced the Super 3’s design.

Super 3 Origins from Morgan showcases a versatile and eclectic mix of commissions, each one a masterpiece of design and craftsmanship. From the emergence of the jet age to the excitement of the space race, the vibrancy of the pop art movement, the allure of American boulevard cruisers, the speed of belly tank racers, the boldness of 80s tech, and the imagination of science fiction, each theme is meticulously embodied in the designs. These inspirations are not just surface-level but are deeply ingrained in the colours, intricate paintwork, liveries, bespoke features, and accessories of each Super 3 Origin model.

The Super 3 Origins project is described by Morgan as a unique proposition within the industry, sitting at the intersection of auto and moto culture. It’s a continuously evolving project, and the nine new specials are proof of that ongoing evolution. The Super 3’s aesthetic is derived from its mechanical function and the broad outlook adopted by Morgan’s creative team. The team drew inspiration from various industries, artistic and industrial movements, and sampled the best elements from multiple decades of design.

When Morgan first presented the Super 3 in April 2022, they defined three characters – Classic, Contemporary, and Touring – to reflect the varied nature of the model and the way in which three-wheeled Morgan owners and motorcyclists use their vehicles. The nine new specifications of Super 3 Origins are new characters in this evolving story, each telling a unique narrative of design and inspiration.

The Super 3 Origins project has been an immersive experience for all departments within Morgan. They have revisited and categorized the key inspirations behind the Super 3, resulting in nine striking editions that complete the Super 3 Origins collection. These editions capture Super 3’s striking yet honest design and its ability for bold self-expression. The success of these vehicles is measured in smiles, embodying the creative and coachbuilding talent of the people within Morgan.

Morgan’s Super 3 Origins is more than just a collection of vehicles; it’s a celebration of creativity, innovation, and the enduring spirit of automotive artistry. Each of the nine unique specifications is a testament to Morgan’s commitment to excellence and their ability to draw inspiration from the past to create something truly remarkable for the present and future.

see more at morgan