&SONS Pioneer No.1 Eau de Parfum

In a world where fragrances often feel like an afterthought, &SONS has embarked on a journey to create something truly unique—a scent that speaks to the soul rather than just sitting on a shelf. Introducing Pioneer No.1 Eau de Parfum (£140), a fragrance that has been carefully crafted in the heart of England, embodying the spirit of &SONS and the timeless elegance that defines the brand.

Pioneer No.1 isn’t just another fragrance; it’s a reflection of &SONS’ commitment to craftsmanship and quality. Hand-blended by a British perfumery, this scent was created with the same dedication and attention to detail that goes into every piece of &SONS clothing. Just as their garments age gracefully over time, so too does this fragrance, revealing new depths as the day progresses.

The scent journey begins with invigorating top notes of orange peel and spicy citrus, a refreshing start that captures the essence of adventure. As it settles, the middle notes of lavender, amber, and sandalwood emerge, adding a rich, warm complexity that feels both familiar and new. Finally, the base notes of white woody musk, leather, and vetiver create a lasting impression, a sophisticated trail that lingers long after you’ve left the room.

Pioneer No.1 is more than just a fragrance – it’s a testament to the art of perfumery. Each bottle is hand-filled in Cheshire, a blend of thoughtful hands and signature scents that showcase the best of British craftsmanship. The fragrance is designed to be enduring, with a higher concentration of fragrance oils ensuring that it stays with you throughout the day.

But what truly sets Pioneer No.1 apart is its authenticity. This isn’t a scent that overwhelms or overpromises. Instead, it feels natural, like an extension of your everyday outfit. It’s an irreverent take on fine perfumery, a reminder to appreciate the small details and the artistry that goes into creating something truly special.

With Pioneer No.1, &SONS has created a fragrance that embodies the spirit of adventure and the timeless sophistication that defines the modern man. It’s a scent that you’ll want to wear every day, a reminder that true craftsmanship never goes out of style.

buy now from &sons | £140