Hold onto your organic kale smoothies, because the 2025 Toyota Prius has arrived, and it’s here to utterly shatter any preconceived notions you might have had about the pioneering hybrid. Forget the sensible, almost apologetic aesthetic of its forebears; this fifth-generation stunner is a bona fide head-turner, delivering a dynamic drive that’s as unexpected as finding a full-service bar in a minimalist art gallery. Starting from around £37,000, this isn’t just a car; it’s a statement.



For over a quarter of a century, the Prius has been the quiet revolutionary, the eco-warrior that dared to make electrification a mainstream reality. It laid the groundwork, silently racking up over five million sales of its hybrid and plug-in hybrid variants, contributing to Toyota’s staggering 27 million-plus electrified vehicles globally. Now, exclusively a plug-in hybrid in the UK and Europe, the 2025 Prius is stepping boldly into its next act, championing Toyota’s multi-path approach to carbon neutrality with a combination of true electric driving capability and enhanced hybrid performance. This isn’t just about reducing emissions; it’s about providing a low-carbon solution for every driver, ensuring no one is left behind on the road to a greener future.

But let’s talk about the transformation. The iconic wedge shape, a Prius signature since its second incarnation, has undergone a radical reinterpretation. It’s no longer just functional; it’s fluid, elegant, and decidedly coupe-like. The overall height has been slashed by 50mm, the roof peak artfully shifted rearwards, and larger 17 or 19-inch diameter tyres now fill the arches, giving it a lower, more athletic stance. The 50mm increase in wheelbase contrasts smartly with a 46mm reduction in overall length, resulting in a design that’s both cohesive and captivating. The rear view is particularly striking, with a three-dimensional linear lighting element that highlights the Prius logo, leaving no doubt that this is a machine with progressive intent.


Step inside, and the sense of sophisticated evolution continues. The cabin is a masterclass in clean, minimalist design, yet it’s far from spartan. High-quality materials abound, accented by subtle design elements that inject a dynamic, purposeful feel. The fully digital combimeter is cleverly positioned within the driver’s field of vision, ensuring key information is accessible without ever taking your eyes off the road. The new instrument panel is a triumph of ergonomic design, presenting a clean look that never intrudes on your sightline. And fear not, practicality hasn’t been sacrificed on the altar of style; the seven-litre glovebox and revised console storage, now accessible from both driver and passenger sides, speak to intelligent design. Even luggage space has swelled, with the battery pack cleverly relocated to boost capacity from 251 to 284 litres.



Under the sculpted bonnet lies the third generation of Toyota’s plug-in hybrid system, powered by a new 2.0-litre engine – a significant upgrade from the previous 1.8-litre unit. This powertrain is not just more compact and efficient; it’s considerably more powerful, delivering a total system output of 221bhp (223 DIN hp/164kW). Thanks to innovations like the removal of the one-way clutch between the two electric motors and the adoption of a new high-output, low-loss drive motor, the new Prius promises vigorous acceleration without sacrificing its renowned fuel economy. And let’s not forget the battery, which boasts 50% greater density with 30% fewer cells – a genuine marvel of engineering.

But power is nothing without poise. The 2025 Prius delivers a genuinely engaging driving experience, a testament to the Toyota New Global Architecture C platform. This foundation provides lower weight and higher body rigidity, translating into a more stable and composed ride. A lower centre of gravity, achieved by ingeniously placing the EV battery under the rear seat and shifting the fuel tank lower and further forward, further enhances driving dynamics and agility, making this Prius far more enjoyable to pilot than you might expect.

Beyond its physical prowess, the new Prius is packed with intelligent technology designed to make your journey smoother and more efficient. The Predictive Efficient Drive system is a revelation, learning your routes and driving style to automatically optimise EV mode usage. It even uses navigation data to anticipate areas requiring sudden deceleration, increasing regenerative braking for maximum energy recovery, or proactively selecting Hybrid mode to charge the battery before upcoming power demands. The forward camera range has doubled, and upgraded millimetre-wave radars offer an expanded detection range, significantly enhancing the Pre-Collision System, now capable of detecting motorcycles alongside pedestrians and cyclists. The Adaptive Cruise Control system has also been refined with additional following distance settings and improved vehicle detection, even preventing inadvertent undertaking on highways.



Finally, adding a touch of personal flair, the range introduces two new sophisticated metallic paint options: Mustard, a vibrant yellow, and Ash, a grey tinted with shimmering mica. These join five other classic colours, ensuring there’s a shade to match every discerning taste. The small-diameter 350mm steering wheel, combined with the seven-inch colour digital combimeter, creates a cockpit that’s both engaging and intuitive. Distinctive accents on the instrument panel and the synthetic leather seats, harmoniously colour-coordinated with the black-themed interior, underscore the high-quality appearance. The 2025 Toyota Prius is more than just a car; it’s a confident stride into the future, marrying unparalleled efficiency with a design and driving experience that are truly unexpected. It’s time to rethink everything you thought you knew about the Prius.
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